eContent
Industry Insights
Every business has to determine whether they should perform a service themselves in-house or outsource that particular service to an outside vendor. Marketing and response management are just two of the services that can be performed either in-house or outsourced to a vendor.
Marketing Data Solutions Brief
The quality of your data will directly affect the results of your projects - especially lead generation campaigns. So, before starting execution of any project you should optimize the data. Simply stated, optimization means assembling the most cost-effective set of data to support your objectives. Everyone tries to do it; but not everyone knows how to do it quickly and cost-effectively.
Mail and Email Services
There was a time that direct mail/email would produce a high rate of positive responders. Yet, in recent years, the rate of return for direct mail has dwindled to less than 1%. Mailers are often seen simply as junk mail that never gets to the desk of a decision maker and email has been reduced to SPAM. What used to be a cost-effective way to broadcast your company’s message to a large audience has turned into a poor investment of your marketing dollars. Is there any hope? We think there is.
Get The Inside Scoop!
For immediate access to our resources, fill out the form below and click "submit."
"*" indicates required fields