Design a multichannel campaign to reach the right prospects and maximize your ROI.
KMA One’s step by step process of designing a campaign.
Mail, email, telemarketing, events
Conditioning, awareness, increasing response
Response rates, lead rates, win rates
5. SELECT A STRUCTURE
One-touch mail, one-touch telemarketing, two-touches, more complex structures
How many records, how many leads, how many wins, how much revenue?
7. COSTS AND RETURNS
How much investment, how much return, is it a good deal?
8. DRAW PRETTY PICTURES
Worth a thousand words