Campaign Management

Design a multichannel campaign to reach the right prospects and maximize your ROI.

KMA One’s step by step process of designing a campaign.

1. MEDIA

Mail, email, telemarketing, events

2. MULTI-TOUCH

Conditioning, awareness, increasing response

3. EXPECTATIONS

Response rates, lead rates, win rates

4. OBJECTIVES

Working backwards

5. SELECT A STRUCTURE

One-touch mail, one-touch telemarketing, two-touches, more complex structures

6. NUMBERS

How many records, how many leads, how many wins, how much revenue?

7. COSTS AND RETURNS

How much investment, how much return, is it a good deal?

8. DRAW PRETTY PICTURES

Worth a thousand words